POLITICAL observations & opinions

* Rutenberg (NYT): Obama’s advertising blitz is unprecedented

Posted by Lew Weinstein on October 18, 2008

Jim Rutenberg writes in the NYT …

  • With advertisements running repeatedly day and night, on local stations and on the major broadcast networks, on niche cable networks and even on video games and his own dedicated satellite channels, Mr. Obama is now outadvertising Senator John McCain nationwide by a ratio of at least four to one.
  • The huge gap has been made possible by Mr. Obama’s decision to opt out of the federal campaign finance system, which gives presidential nominees $84 million in public money and prohibits them from spending any amount above that from their party convention to Election Day.
  • Mr. McCain is participating in the system. 
  • Mr. Obama, who at one point promised to participate in it as well, is expected to announce in the next few days that he raised more than $100 million in September, a figure that would shatter fund-raising records.
  • Obama has gone on a buying binge of television time that has allowed him to swamp Mr. McCain’s campaign with concurrent lines of positive and negative messages. 

LMW COMMENT: when it became obvious how much money Barack Obama could raise – because of the popularity of his candidacy – he made the correct decision to opt out of the federal campaign finance system, despite his previous indication that he would participate. The facts changed; his decision changed. This, in my view, is good. Do we want a President who refuses to adjust to changing reality? We have one of those in the White House now; how well has that worked out?

read the entire article at … http://www.nytimes.com/2008/10/18/us/politics/18ads.html?hp

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